Nike+ named as ‘run to the beat’ sponsor- 10 Mar 2011 00:00:00

IMG Challenger World has announced Nike+ will be the new title sponsor for London’s ‘Run to the Beat’ – a half marathon accompanied by live and recorded music performed to motivate runners to the finish line.

A division of IMG Worldwide - IMG Challenger World runs the event, now in it’s fourth year.

As part of the three-year sponsorship deal, Nike+ will supply each runner with a Nike Dri-Fit race t-shirt, and offer participants the opportunity to sign up to free training programmes run by Nike+.

The annual 13.1-mile event will take place 25th September, starting and finishing at the O2 in London.

James Robinson, managing director of IMG Challenger World said: ‘Competitors entering Run to the Beat powered by Nike+ in 2011 can look forward to achieving their goals with Nike+ training programmes. This year’s event will see running on a whole new level, everything from the training, the music and the experience will offer something for everyone’.

Music stages are positioned around the event, with last year’s acts including Brit Award winner Tinie Tempah.

Marc van Pappeldam, vice president of Nike UK and Ireland added: ‘Nike+ is the largest running community in the world with more than 3 million members and, via nikeplus.com, we will offer enhanced training programmes to inspire all those taking part to achieve their best ever run’.

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